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Using Trademarks in Meta Tags: Avoid It or Get Permission « prev  Page 4 of 4

Unfortunately, there is no clear test for proving fair use, and even a merely descriptive use of a trademark in a meta tag may trigger a lawsuit.

Commonsense Use of Trademarks in Meta Tags

To avoid the expense and hassle of a lawsuit, avoid deceptive uses of another company's trademark in your website unless the other company has consented to the use. Such consent might be granted, for example, if you are a distributor for the trademarked brands.

When in doubt about using a trademark in your meta tag, leave it out. Not only is it unethical and illegal to use trademarks deceptively, but it's a bad business decision. Deceptive trademark meta tags can be easily uncovered, and many well-known trademark owners regularly troll the Net searching for such violations. The potential financial and legal consequences vastly outweigh the increased traffic to your site.

Buy it now! Trademark: Legal Care for Your Business & Product Name by Attorney Stephen R. Elias.

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